IMPACT: The Conquest Begins

Here is the making of from the campaign produced with Sid Lee to salute the Montreal IMPACT integration to the MLS! Three visuals were produced and are currently being displayed around town. More to come!

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Leucan

About a month ago, I was approached by Taxi to shoot portraits that would be mixed with typography to support Leucan, an association for Children with Cancer. These are the two visuals created during that very special day. Special because I got to meet Sheila and her beautiful daughter Sasha who is currently undergoing treatment for Cancer. This made this shoot even more meaningful.

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Gregory Crewdson: Brief Encounters

Here’s a new documentary directed by Ben Shapiro on the works of fame photographer Gregory Crewdson. It will premiere at SXSW this year. Looking forward to this one!

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Regard sur le Court the TV Spot

Here is the TV Spot we created for Regard sur le Court. Directed by Sylvain Dumais, We had two different scenes with opposite moods to create. The first one was « film noir » inspired. I pulled a few references of old B&W movies and we lit the scene to make it dramatic, adding smoke to the recipe. We changed sets and then went for a lighter and softer light. A great day in studio with actress Sophie Cadieux who was both generous and creative, adding spontaneity to the shoot! Very happy of the results for both print and video. I find the rhythm perfectly in tune with the music that was created for this spot, very well edited by Guillaume Marin. Great to hear also that everyone is pleased with the campaign!

TV spot to promote Regard Sur Le Court Métrage Au Saguenay an international short film festival.
Director + Art Director + Design: Sylvain Dumais
Cinematography: Simon Duhamel
Assistant: Nik Mirus + Julien Grimard
Stylist: Lacy Barry
Hair + Makeup: Laurie Deraps
Edit: Guillaume Marin
Motion: Vincent Bilodeau
Music: Florence Masson
Production: Dumais Studio + L’ELOI
Actress + Festival’s Spoke Person: Sophie Cadieux
Shot in Montreal at Made Of Stills in January 2012.

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Regard sur le Court

Here’s a visual I created in collaboration with Sylvain Dumais for Regard sur le Court, a short film festival. Great day in studio with Sylvain, Nik, prop stylist Lacy Bary and makeup artist Laurie Deraps. We also had the opportunity to work with actress Sophie Cadieux. It was my second project working with her in the last month, a renewed pleasure! The tv spot should follow shortly. From what I’ve seen so far, it’s pretty clean and in tune with this visual!

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AOL AutoBlog

At the dawn of 2011, I got a call from designer Karim Charlebois-Zariffa for a special project. We were to shoot a complete set of typography entirely constructed of car parts! I didn’t need to hear more as I knew this would be a blast as we have been working together for years and every time we do, it’s like going on a field trip with the boys!

We spent 3 days in a garage, shooting each letter one by one as they were designed and installed. After the whole alphabet was created, the team stayed in to fill up a complete billboard that was later setup in Toronto! Check out the making of below! Thanks Karim for another crazy shoot, already looking forward to the next one!

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Chris Buck on Mailer Creativity


Editorial all-star shooter Chris Buck is coming out with a brand new mailer to promote his commercial work. But if you dig within the piece, you will discover more personal work hidden within the pages. Clever. I guess it matches his reputation!

Check out the whole story on his blog!

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Going the extra Mile

As the contest season approached, I realized that I didn’t have much material to submit this year since I had spent most of my time shooting commercial work. I had a personal project that was shot during the summer but still needed to retouch it as it was set aside being busy on more commercial work. I’ve been pretty busy in the past weeks and as the deadline approached, I was resigned not to submit this year. One night, as I was having problems to sleep, I revisited the shots and felt compelled to finish the project! I retouched the first image, gave it a little run through a network of close friends who were very positive about the concept so I spent the following night retouching the remaining two images to get a nice series of 3. By then I was in touch with the contest’s organizer, trying to find a way to get my images in and stretch the deadline! In the end, I was able to subit the series along a couple of decent images produced in the past year.

It’s always nice to get recognition (read free advertising) from the industry, but in this particular case, I am just happy to finally have something personal done! It’s been more than a year since I’ve produced any personal work, so now that the ice has been broken, I hope to keep the rhythm for the year to come.

I’ve got lots of ideas in the back burner. But you won’t get to see them just yet, as I would like to have a couple of projects under my belt before I release them!

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Inspiration: Mark Zibert

Beautiful graphic series by all-star photographer Mark Zibert! Inspiring as always.

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Secret camera using iPhone?

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