Tequila, Heineken, pas l’temps d’niaiser! This viral video was the talk of the town when it surfaced the web and made Momo and instant star. The National Film Board of Canada decided to make a web documentary to discuss how the new Myths 2.0 are created and Momo was our case study. I was approached by Folklore art director Marc-Antoine Jacques to create a series of visuals portraying Momo, the Tequila Heineken guy into a greek statue! The idea sounded crazy, so of course I was in!
We ended up shoot color pigments, messing up the whole studio. Momo was a classy guy and played along.
We even have a trailer for it!
Please take the time to check out this crazy venture! The webdoc is waiting for you here!
Last Wednesday, I had the opportunity to meet young photographers either graduating or still in the midst of their photographic studies for a portfolio critique organized by CAPIC. Throughout the evening, we met and discussed photo with them in s speed dating fashion. I was pretty impressed by the quality of the work presented. It seems decades away from what I was doing as a student! This goes to show how digital photography allows you to boost up your learning curve! Even if it’s a tough business to breakthrough, a lot of these new faces have something to look forward too. But talent isn’t everything and they still have a lot of work ahead of them! Good luck guys!
Thanks to Shoot Studio for being such great hosts!
Talking about avoiding to focus too much on the contemporary, on what other photographers and artists do: « I’m afraid it will go too much in my mind and then I would start to imitate it: I want to dream my own dreams ».
Listen to the entire interview here. Very inspiring as always.
Here is a visual created in collaboration with Sid Lee for New Era! I present it to you in a form of an animated gif to show that it was made in order to represent every team of the NFL!
Since the client couldn’t make it to the shoot, we had to deliver throughout the day visuals for approval. Sid Lee showed up with an incredible team, one of the biggest I was given to see so far in my career! The mood was super relaxed though and everyone on board knew they were in for a fun but long day! After the basic composition was approved we had to shoot every single hat in the same position so they could be integrated into the scene seamlessly. Thank you VisualBox for all the hard work on this one! This image, though simple at first glance, took an incredible team effort to produce!
Coolest moment in the project: getting a text saying that we are waiting for an approval from the NFL!
CLIENT: New Era
AGENCY: Sid Lee
ART BUYER: Dana Klyszejko
PHOTOGRAPHY: Simon Duhamel
ASSISTANT: Julien Grimard & Marc-Antoine Dubois
STYLIST: Sabrina Deslauriers
Teaming up once again with art director Nicolas Boissy from Orange Tango, we shot a new promo campaign for Place Ste-Foy. We had to create a series of 4 images to illustrate the prizes of a contest. The winner would be lent a Mercedes to drive from Quebec City to Montreal to attend Opera as a VIP, stay one night at the Hotel Germain and eat at the Laurie Raphael. The most complicated shot of the series was the one illustrating the car ride, as we had to shoot late winter but make the shot look summery. We ended up shooting the car and talent at the car dealer and doing everything in post. My first official car shot… done in two hours! A bit nuts as there is so much to cover when it comes to automotive photography, but definitely an experience I wish to live again, with a few mon minutes at hand! Thanks to VisualBox for making the car so nice and for showing such vision. The car was completely composited from several elements. Given the conditions we were facing (low ceiling, tight space and no time), I am really happy that we could pull it off! Looking forward to the next campaign as these shoots are always a challenge!
Here are some of the stills for the Wixx print campaign. These were produced in close collaboration with art director Sébastien Boulanger from Cossette. In total, 6 composited images were created in just one day! A crazy shoot that involved shooting kids on a trampoline, throwing confettis in the air, tarp surfing in the studio and tons of elements to be introduced in post. For this particular project, I decided to undertake the post-production myself. Hours of fun pushing pixels, balancing the series together.
Shooting with kids was so much fun. Getting them involved, explaining what we were trying to achieve and just having fun. And you know what so great about this campaign? Well, we get to do it again for a second run! More fun!