Here is a visual created in collaboration with Sid Lee for New Era! I present it to you in a form of an animated gif to show that it was made in order to represent every team of the NFL!

Since the client couldn’t make it to the shoot, we had to deliver throughout the day visuals for approval. Sid Lee showed up with an incredible team, one of the biggest I was given to see so far in my career! The mood was super relaxed though and everyone on board knew they were in for a fun but long day! After the basic composition was approved we had to shoot every single hat in the same position so they could be integrated into the scene seamlessly. Thank you VisualBox for all the hard work on this one! This image, though simple at first glance, took an incredible team effort to produce!

Coolest moment in the project: getting a text saying that we are waiting for an approval from the NFL!

CLIENT: New Era
AGENCY: Sid Lee
ART BUYER: Dana Klyszejko
PRODUCTION: LÉLOI
PHOTOGRAPHY: Simon Duhamel
ASSISTANT: Julien Grimard & Marc-Antoine Dubois
STYLIST: Sabrina Deslauriers
RETOUCHING: VisualBox

Teaming up once again with art director Nicolas Boissy from Orange Tango, we shot a new promo campaign for Place Ste-Foy. We had to create a series of 4 images to illustrate the prizes of a contest. The winner would be lent a Mercedes to drive from Quebec City to Montreal to attend Opera as a VIP, stay one night at the Hotel Germain and eat at the Laurie Raphael. The most complicated shot of the series was the one illustrating the car ride, as we had to shoot late winter but make the shot look summery. We ended up shooting the car and talent at the car dealer and doing everything in post. My first official car shot… done in two hours! A bit nuts as there is so much to cover when it comes to automotive photography, but definitely an experience I wish to live again, with a few mon minutes at hand! Thanks to VisualBox for making the car so nice and for showing such vision. The car was completely composited from several elements. Given the conditions we were facing (low ceiling, tight space and no time), I am really happy that we could pull it off! Looking forward to the next campaign as these shoots are always a challenge!

Here are some of the stills for the Wixx print campaign. These were produced in close collaboration with art director Sébastien Boulanger from Cossette. In total, 6 composited images were created in just one day! A crazy shoot that involved shooting kids on a trampoline, throwing confettis in the air, tarp surfing in the studio and tons of elements to be introduced in post. For this particular project, I decided to undertake the post-production myself. Hours of fun pushing pixels, balancing the series together.

Shooting with kids was so much fun. Getting them involved, explaining what we were trying to achieve and just having fun. And you know what so great about this campaign? Well, we get to do it again for a second run! More fun!

WIXX TV ad from Greg Barth on Vimeo.

Here’s the big one! We’ve been working on this project for months: a complete integrated campaign for Wixx for which we shot a 60sec, 3x 15sec spots and 6 visuals in collaboration with Cossette.The tv spots were Directed by Greg Barth with whom I had shot the Passion Pit music video as well as the spot for Microsoft. The project was fully produced by Léloi.

The concept proposed by Greg involved the Milo, a 1.5 ton motion control robot with a Red Epic attached to it. To shoot a minute long sequence, we had to build a huge set that required more than 100 000 watts of continuous light! We spent 2 days in studio, setting up, pre-lighting and two more days to shoot the entire spot. Another day was required to shoot the 3 15sec spots and a full day in studio for the print campaign. To undertake such a big project, I decided to team up with Director of Photography and good friend Jean-Philippe Bernier and his Chief Electro Michel Robitaille who managed the studio’s electrical system, using its full potential!

You have to check out the making of to really get a grasp at everything that happened during those days of well organized chaos!

WIXX Making-Of from Greg Barth on Vimeo.

This was one crazy adventure. Big thanks to our friends at Cossette for showing so much trust in this project. In every aspect, it was a true collaboration work. The art director Sébastien Boulanger was so passionate and the whole team involved in the creation of these sets were incredible.

CREATED AND DIRECTED BY Greg Barth
AGENCY Cossette Quebec
PRODUCER Eloi Beauchamp
EXECUTIVE PRODUCER Menaic Raoul
AGENCY ART DIRECTOR Sebastien Boulanger
ART DIRECTOR Jean-Constant Guigue
DIRECTOR OF PHOTOGRAPHY Simon Duhamel & Jean Philippe Bernier
ASSISTANT DIRECTOR Eloi Beauchamp
LIGHTING DIRECTOR Michel Robitaille
CASTING PRODUCERS Gabrielle Tougas-Fréchette, Alizée Casavant-Dubois
STYLING Sabrina Deslauriers
HAIR & MAKE-UP Maina Militza
PROP AND SET ARTISTS
Clement Yeh, Ian Langohr, Francis Dakin-Coté, Thomas Salaun
SOUND DESIGN Boogie Studios
MUSIC BY Misteur Valaire
POST-PRODUCTION Greg Barth, Mathieu Marano, Vincent Campbell, Geoffrey Basquin
COLOR CORRECTION Société Digitale
SPECIAL THANKS Alex Da Cunha, C&L Cycles, Daddy Mojo

Early this year, we got to collaborate with Sid Lee Paris to create a human ressource campaign for Ubisoft. Entitled « Heroes Wanted », the campaign showcased Ubisoft artists interacting with the characters they animate! The shot was split in half, shooting both in Montreal and Paris. Using HDR technique, the light from the shoot was then emulated on the 3D characters that were animated specifically for these scenes. Retouching and integration was managed by our friends over at VisualBox.

It was a first experience shooting with art director Daniel Abensour, one I would dearly like to live again as this was probably the coolest mood ever to shoot! Dan, who in another life was probably a stand up comedian, made everyone so comfortable on set!

It’s always great to travel for work, especially when you have a couple days off to enjoy your stay!

CLIENT: Ubisoft
AGENCY: Sid Lee Paris
ART DIRECTOR: Daniel Abensour
PROJECT MANAGER: Yaël Guetta
CREATIVE PRODUCER: Kim Morissette
PRODUCTION: Léloi
PHOTOGRAPHY: Simon Duhamel
3D CHARACTER RENDERING: Ubik
RETOUCHING AND INTEGRATION: VisualBox