The upcoming month is very symbolic for me. It’ll start off with a lecture at Concordia and will lead to the unveiling of several projects, probably the best commercial projects I had the opportunity to work on. What’s so interesting … Continuer la lecture →

*** UPDATE The lecture will be held Saturday May 1st at theEV Building of Concordia1515 Ste. Catherine Ouest. 6th floor – room 6.720. *** I was invited to be guest speaker at Concordia University during Les Portes Ouvertes du Design, … Continuer la lecture →

Since the beginning of the year, one word as been in the center of my obsession: Focus. I made a pact with Max to be more grounded, more focused, and he makes sure I honor it! Apparently, I have no … Continuer la lecture →

Whenever I catch a cab, my sole objective during the ride is to get from the driver a juicy cab story. My strategy is quite simple. If the guy looks like a talker, I will ask him straight how long … Continuer la lecture →

Very interesting (French) conference given by Martin Ouellette from Commun concerning the announced death or mutation of ad agencies in the years to come. As the web changes our approach and our habits towards brands and products, agencies need to … Continuer la lecture →

090820 Verizon – photo shoot from Dave Hill on Vimeo. Here is a making of a Dave Hill shoot. What seems like a low-fi parking shoot is in reality a high end production of a composited shot for an ad … Continuer la lecture →

From time to time, I tend to disappear… Only for a few days, but it still qualifies as a disappearing act! These rushes come and go and the girlfriend of an advertising photographer lives following the same pace. She also … Continuer la lecture →

Photographers, though they will never admit it, are usually queen bitches when it comes to criticizing the competition’s work! To correct this default of fabrication, our good friend and editor Guillaume Marin decided to introduce the Bitchin’ Jar to the … Continuer la lecture →

From now on, every project I undertake must be subjugated to a simple Rule. It must respond to two out of three criteria. If it does, then the project as a go, if not, it’s a no show. Criteria #1:Is … Continuer la lecture →

Man, what a great feeling it is to give yourself a vacation after three days of intense production, knowing you’ve got a satisfied customer! This is my first major gig working with my new production team. For a week we … Continuer la lecture →