We shot a total of 49 pharmacists from all over the province and had to make sure that the results of each shoot would be standardized. Through testing, Nik and I were able to establish a standard setup that we could recreate wherever we went to. However, on quite a few occasions, we had to adapt and do quick thinking as some of the conference rooms didn’t have the proper ceileing height for our boom and our tested lighting.
There was a lot to manage because not only we’re we photographers, but we also had to take care of representing the ad Agency and pitch the idea to the pharmacists who didn’t attend to the Agency’s prep meeting in december. But we had nice people to shoot and it wasn’t too hard to follow the schedule since we had an hour with each one of them and the shoots wouldn’t take that long. Post-production was also very demanding, as we had to go through hundreds of shots everyday to select the proper ones and retouch these ones only. From shooting everyday and retouching many shots at once, I was able to perfect my technique of positioning people and retouching skin and imperfections.
Looking forward to the next jobs. A few of them are planned over the next month, but still at the pre-production level. Let’s take this time to prepare to move into my new Loft!