Treatment

For most jobs, I simply get a call to submit an estimate, the client wanting to work with you but needing a number to approve the job. Sometimes, you are requested to produce a moodboard, or you just do it for yourself too better direct your vision or to communicate it to your crew.

For the past week, I’ve been working a on Treatment, a visual proposition covering everything from concept, shoot, to composition and post-production. A document which represents my vision of the project and what I wish to do with it. Next step will be to present it to the client during a very important conference call. Based on this presentation, they will decide weather they go with my proposal or with another one of the numerous ones they were submitted from agencies and photographers alike.

It’s a bit of a gamble but it’s also a measure of how good you could listen to your client and seize the essence of what they are looking while fully expressing your style.

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