For the past week, I’ve been working a on Treatment, a visual proposition covering everything from concept, shoot, to composition and post-production. A document which represents my vision of the project and what I wish to do with it. Next step will be to present it to the client during a very important conference call. Based on this presentation, they will decide weather they go with my proposal or with another one of the numerous ones they were submitted from agencies and photographers alike.
It’s a bit of a gamble but it’s also a measure of how good you could listen to your client and seize the essence of what they are looking while fully expressing your style.