La Crème


I was commissioned by NolinBBDO to shoot the new web page for La Crème. The whole production was managed by L’Éloi’s producer Cynthia Pelletier who did an amazing job doing research and managing all the fine details going in the production of such a shot! It was a great pleasure to work with art director Roman Lifshitz and to put his vision to reality. Again working alongside Karim and Gabriel made the experience all the better as the atmosphere on set was awesome even after the long hours put in to tweak all the elements into place. I am very pleased with the end result, especially with the lighting, very soft but fully detailed. More shoots like this one please!

Client: Fédération des Producteurs de Lait du Québec
Agency: Nolin
Art Director: Roman Lifshitz
Creative Director: Cher Campbell
Producer: L’ÉLOI
Production Manager: Cynthia Pelletier
Photographer: Simon Duhamel
Retouching: VisualBox
Set Design: Karim Charlebois Zariffa
Food Styling: Helene Bisson

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