Promoting your work and being noticed is all about being original. A while back, I started using Facebook to promote my work. Whenever I got something new, I would write a Note about it, describing the project. Later, to maximize traffic, I would link my blog post to Facebook. This way I could get people from Facebook to the Blog and hopefully get them to read past the images! I would upload the picture, put it on Flickr and link the pic on the Blog to the Flickr page. On the Flickr page, I would put a link to my Site, a link about the Blog post and to Vimeo for the Making of. The idea is to make sure that one could travel within any platform.

The formula worked really well. Any day I put something on Facebook and Twitter, I get a lot more hits than on average. But now it seems that everyone does that! My Facebook, mostly filled with creative people, is now also filled with everyone’s projects. Being of curious nature, I try to hit every hot link to creative projects but have found myself jaded by the amount of self-promotion out there. Now that everybody’s doing it, it starts to feel more like noise.

Using multiple platforms also gets tiring. It’s a lot of work to put your work all over the place. And for the people that really follow you, it gets very repetitive to see the same shots popping out on all media.

So I keep on writing on my blog, but let LELOI‘s blog and Made of Stills blog carry the news of my commercial work. I try to use twitter more for redirecting people to places my work as been featured and let others spread the word.

I’m trying to think of what I could do to emerge from the flock. Couple of ideas in mind. Time will tell. Till then, hard to avoid the Facebook…