Here are two visuals created for printed ads in LeMust magazine.
We started the day by shooting actual milk cartons for both LeLait and LaCrème. The idea was to have a realistic shape. Then we received installations recreating the milk cartons in foamcore where we placed the various cutouts. The challenge was to shoot and match camera angle to respect the perspective of the original shot. We got several options and the images were sent off to retoucher François Brisson who specializes in product retouching for integration. It was my first time working with François but a pleasure to discover his work.
The end result is slick and is in tune with the concept we were presented.