About a year ago, when the Montreal IMPACT announced they were upping up the ante by joining the MLS and that star agency Sid Lee would be on board, I felt my spider sense tingling. I called Eloi right away and told him how much I would like to shoot a professional team. A year later, I got the opportunity to be on board, thanks to Eloi, who pushed my name, making it real!
We met with Art Director Antonin Guilleaume Brault and Copywriter Joe Hagel to discuss the concept. I was very pleased to see the moodboards as they perfectly fit my vision. I teamed up once again with VisualBox to handle the post-processing. It was nice to meet the players, explaining why they were standing on rocks, holding a cardboard shield! Maïna dirtied them up and we asked them to play along with amazing results!
I’m very happy to be part of the IMPACT’s coming to the MLS. This is a great addition to my portfolio and hopefully I can now attract more of this type of work!
Client : Impact de Montréal
Concept : SidLee
Creative Director : Charles Hall
Art Director : Antonin Guillaume Breault
Copywriter : Joe Hagel
Service Conseil : Maude Barrette
Art Buyer : Dana Klyszejko
Nicolas Van Erum
Photographer : Simon Duhamel @ L’ÉLOI
Production : L’ÉLOI
Stylist : Dang Trinh @ Satellite
Hair & Makeup : Maïna Militza @ Satellite